A permanent strategy
The Indie Band Survival Guide offers you seven powerful strategies for your music that are worth noting and easy on your wallet.
Some grammar schools in the music business still give students these assignments: “Let’s say you have a million dollars. Create a marketing plan to promote your team.”
Here’s a more real challenge: “Go online. Select a group. You don’t have any dollars. And now go.”
While most bands want such a budget to sell their latest albums on TV, radio and billboards, they probably have enough to print posters for their next gig. And yet Indian artists can get the attention that artists of big brands get: all you have to do is plan right and implement some proven strategies.
Here are seven effective strategies for noticing music. The good news is that they are easy in the wallet and can be replaced today. They just need time and reflection on how to bring their music to those who are likely to be your new fans. Although they may not have heard of you, if you follow these strategies, they will find out.
But before you start, there’s something you need to do. All the band needs to know is, who’s the audience for your music? How old are they? Where are they hanging out? What’d you do? What are their interests? Who are they? The better you know your target audience, the easier the deployment strategies will be and the higher the revenue from planning.
When you’re a little bit known, the fastest way to tell about yourself is to use what people already know. One of the most well-known combination formats is the list of groups you like on your website and in the cinema. This gives new listeners an idea of what to expect based on what they already know. Of course, another popular tactic is to combine the cover of a well-known song. Often these covers become your first bestsellers. But they also serve as a gateway. If listeners like your version, they’ll probably find out your original material.
But sharing other bands or covers isn’t the only thing you can use. You can use anything that already has an audience.
Most groups start advertising and representing themselves because they start small. But it’s human nature to think more about someone when someone acts on their behalf. In fact, this has been confirmed by various psychological and sociological studies. Even though you’re just getting started, you need to find someone to represent you and you’re more successful.
Getting an agent is even more useful in negotiations because they can be as tough as they want to be. If you negotiate yourself and deliver particularly difficult times to the other side, they may start to like you, not your agent.